If a $505/ NGN 200,000 pair of panties for a lady was considered an investment, what would be the RoI?

Obasa Olorunfemi
1 min readAug 7, 2019

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My answer: RoI = emotional feelings of sexiness + fueled self confidence as a variable that multiplies productivity levels especially at work and sometimes translates to more reveune for said individual.

Ladies would not admit this openly of course but I know how I feel when I am pitching to a client wearing a new shirt. It may not be the same for ladies but in a way, I can relate.

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Obasa Olorunfemi
Obasa Olorunfemi

Written by Obasa Olorunfemi

Solving problems at the intersection between design, strategy, policy & product. The rest is in my profile.

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