The Four (4) different types of Entrepreneurs and Career Professionals

1. The “lifestyle” entrepreneur/ pro:

This is the politically correct name. Basically refers to people who say they have businesses/ Jobs (or appear to do) and have very Instagram ready lifestyles. The only problem is: the said Jobs/ businesses do NOT fund their high flying lifestyles but they make the rest of us think that it does.

2. Privilege:

The most common reaction to this set (no matter how humble they are) is to hate them. For example: DJ Cuppy who is Odetola’s daughter. Davido too had to deal with plenty of this when he started and in some way, still deals with it. It is so hard for people to believe that they actually earned they win as opposed to being “given” to them because of the wealth, status, connections et al of their parents/ family. Yes, privilege accelerates and multiplies success. I believe most people have a degree of privilege depending on how you see it. Point is; these entrepreneurs will travel faster and cross several milestones before you.

3. The “Gram” Types:

In the workplace, they are are eye-service people, the ass-kissers and so on. In entrepreneurship, they are the ‘gram’ types. They never do anything or get anything done. If they manage to go for one meeting with Bingo the dog and Abdul the monkey, they post 20 pics on Instagram with 57 motivational quotes. Hashtag #SteadyGrind #GodWin #AllMyHaters and yen yen yen. Ask them 3 months later, how far that project? They will start giving you story for the gods. Smh. Look out for these people. They have their uses….when you need people to fill up a pic or look good for a situation but hey, if they are your role models, I do wish you all the best tbh.

4. The Doers:

The problem with this set is that they are sometimes arrogant (sometimes because they actually have results and money in the bank to back it up), sometimes they are evasive i.e:; it is very hard to track them down or even know they exist (for example, when did you know that the owner of slot also co-owns TECNO, Infinix et al? Wait, you didn't?) Do you know what Ibukun Awosika’s husband even looks like? See my point? It is usually hard to get help from this set too (unless they are really humble). Some of them share their stories every now and then though and for me, this is the best set of people to learn from via their podcasts, books, panel sessions et al.



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Obasa Olorunfemi

Obasa Olorunfemi


Strategy @extrafemi & @wakafiresupport Ft. @IslandTalksCY, Ventures Africa & more • @tonyelumelufdn alummi • Author • Nigeria + northern Cyprus